INDEPENDENT MEDIA LAUNCHES NEW LIFESTYLE SUPPLEMENT – SATURDAY LIVE

PRESS RELEASE

It’s time to Take Back Your Saturday – forget about chores or being a couch potato, go out and have fun.

To help you reclaim your day off, Independent Media is publishing Saturday Live from this week.

The national 12-page lifestyle supplement will appear in the Saturday Star, Independent on Saturday, Pretoria News Weekender and Weekend Argus Saturday from tomorrow.

Even though it is a national supplement, readers can expect to keep up-to-date with specific events in their area.

You can win at being a weekend warrior, with the supplement as your guide to entertainment, fashion, food and lifestyle events and generally, how to have a happy Saturday.

Some of the best lifestyle journalists who have their fingers on the pulse of all that’s “hip and happening” in South Africa, will be contributing to the supplement.

Comedian Tumi Morake is one of our regular columnists and of course, Independent”s top lifestyle journalist, Nontando Mposo.

The head of Independent Media’s Lifestyle division, Mbuso Khoza, says Saturday Live will be anchored by a mix of local, national and international trends, fun ideas and luxury events.

“The concept for a national supplement was realised after our research showed that many people spend long hours doing mundane chores over weekends, instead of doing what they would love to. The weekend is meant for fun, and what better time to have fun than on a Saturday. Saturday Live is going to inspire you – to Take Your Saturday Back”.

Independent Media Executive Chairman Dr Iqbal Survé congratulated Khoza and her team for conceptualising and designing a supplement which fits comfortably with the aims and objectives of Independent Media.

“We cannot escape from the reality that our lives are complex and time is minimal.   This supplement will help steer you to a great day and a great weekend. Because it has such a wide reach, I am pleased to see that the supplement will focus on hyper-local events, and national take outs. It is going to appeal to most of our readers.

“The team epitomizes all that we stand for at Independent Media:  innovation, creativity and entrepreneurship,” Dr Surve’ said.

Ends

Released by: 

Independent Media Corporate Communication

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