Independent Media joins hands with Sanlam Cape Town Marathon

Published 25 July 2017, by Staff Reporter

Independent Media was named an official partner of the Sanlam Cape Town Marathon at the 50-day countdown to the event on Tuesday.

Jermaine Craig, head of Independent Media’s sports division, says the partnership with the Cape Town Marathon is a strategic move to align the media company with this world-class event.

“Running is the most accessible leisure activity and in Cape Town especially, it brings people together in a way that transcends our diverse cultures as the people of this city. This is what we strive to achieve with our longstanding brands as well – our media platforms are essentially bridge-builders and connectors of people,” said Craig.

“We at Independent Media are looking forward to a strong partnership with the Sanlam Cape Town Marathon.

“As the African continent’s only gold-standard marathon, we support the lofty global objectives of staging an event comparable to the best in the world, amongst the likes of the London, Berlin, New York and Tokyo Marathons.

“Even more so, we at Independent have the strong Cape Town and national footprint to support the event’s growth in South Africa’s strong road running community, and to engage, unite and involve all sectors of the Cape Town community behind this fantastic event.”

The Sanlam Cape Town Marathon is on track to host the first IAAF Gold Label city marathon in Africa. The 42.2km road race has made huge strides since it was relaunched in 2014, quickly establishing its place as one of only a select few marathons in the world to achieve IAAF Gold Label status.

Thabied Majal, Sanlam Emerging Markets (SEM) Group Executive: Corporate Affairs and Services, said: “We are proud to sponsor the marathon for the fourth consecutive year. The race is Africa’s only IAAF Gold Label marathon.

“Under this prestigious grading, it places this event, the City of Cape Town and our continent on the global stage alongside famous city marathons such as Boston, New York, Tokyo and London – and with it, gives athletes from Africa the opportunity to compete against the best long-distance runners on home soil.”

Last year’s winners, Britain’s Tish Jones and Ethiopia’s Asefa Mengstu Negewo, have confirmed that they will be back to compete.

Negewo broke the record for the fastest performance for a standard marathon on South African soil in last year’s race.

The route this year has been slightly modified to make it even faster by eliminating several turns, thereby giving both local and international athletes the chance to chase record times.

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